Upcycled, Recycled & Organic

From our recycled polyester + organic cotton sweatshirts to our up-cycled caps, we are committed to only using sustainable, high-quality materials in our products.

Responsibly Crafting Products

Our manufacturers are environmentally award-winning and audited to the highest standards. Water is conserved and recycled wherever possible and off-cuts are reused in new products.

Plastic Free & Bio-degradable

Proudly plastic free. Our innovative packaging is also bio-degradable, compostable and made from plant resin whilst still being durable enough for posting.

Restoring Earth's Lungs

We're proud to plant 5 trees for every order and have planted 5,895 to date. After placing an order, you can find out all about your trees!

Chapter Two is Live - Find Out More

Use code TENOFF for 10% off first purchase

The Problem

The fashion industry and current trends towards Casual Wear must change. Every purchase we make must have the planet in mind. Some people may call Cove an eco-brand but we just see it as common sense.

At Cove, we are committed to being constantly innovative in order to achieve our objectives and minimise any potential damage to our planet. With 3 out of 5 tees bought today thrown away within 12 months, nearly a dump truck of clothing going to landfill every second and the average life expectancy of a piece of clothing being 7 times. The casual wear industry is one of the most damaging industries to our planet.

At Cove we are trying to transform this and make Casual wear at the forefront at tackling Climate Change.

Through the use of recycled materials, biodegradable packaging and planting trees, Cove is at the forefront of environmentalism within fashion. We really are one of the most progressively sustainable Casual Wear brand on earth.